Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

North American Prepared Salads Growth Outpacing Europe

Euromonitor International describes the medium-to-long-term outlook for
the category in both North America and elsewhere as “vibrant”: Sales
in developed markets should rebound strongly as the obesity epidemic worsens,
and new opportunities will emerge in developing economies as they adopt
Westernized diets and experience concomitant health problems.

~A


MediaPost Publications – North American Prepared Salads Growth Outpacing Europe – 06/13/2008
Western Europe has been the largest market for prepared salads, but North America is now gaining ground, according to new data from Euromonitor International.

Filed under: Consumer, CPG, health

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