Euromonitor International describes the medium-to-long-term outlook for
the category in both North America and elsewhere as “vibrant”: Sales
in developed markets should rebound strongly as the obesity epidemic worsens,
and new opportunities will emerge in developing economies as they adopt
Westernized diets and experience concomitant health problems.
MediaPost Publications – North American Prepared Salads Growth Outpacing Europe – 06/13/2008
Western Europe has been the largest market for prepared salads, but North America is now gaining ground, according to new data from Euromonitor International.