NPD’s National Eating Trends®
data finds that at least once in a two-week period, over 70 percent of
Americans are consuming reduced fat foods, and over half of them are
eating reduced calorie, whole grain or fortified foods.
NPD Finds Fewer Americans Dieting But More Eating “Better for You” Foods
Rosemont, Ill., June 16, 2008 – Eating “better for you” foods rather than dieting appears to be the weapon of choice against the battle of the bulge, according to The NPD Group, a leading market research firm. NPD reports that the percentage of adults on a diet has decreased by 10 percentage points since 1990, while the percentage of Americans eating healthier has increased.