Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

NPD Finds Fewer Americans Dieting But More Eating “Better for You” Foods

NPD’s National Eating Trends®
data finds that at least once in a two-week period, over 70 percent of
Americans are consuming reduced fat foods, and over half of them are
eating reduced calorie, whole grain or fortified foods.

~A

NPD Finds Fewer Americans Dieting But More Eating “Better for You” Foods
Rosemont, Ill., June 16, 2008 – Eating “better for you” foods rather than dieting appears to be the weapon of choice against the battle of the bulge, according to The NPD Group, a leading market research firm. NPD reports that the percentage of adults on a diet has decreased by 10 percentage points since 1990, while the percentage of Americans eating healthier has increased.

Filed under: Consumer, diet, food, health

2 Responses

  1. SOG knives says:

    SOG knives…

    Interesting ideas… I wonder how the Hollywood media would portray this?…

  2. John Earnest says:

    Great stuff really liked the article, keep posting!

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