Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

High Fructose Corn Syrup Mixes It Up

The Corn Refiners
Association is trying to rehabilitate the reputation of high-fructose corn
syrup with a big ad and public-relations campaign to convince consumers that
HFCS isn’t the evil it has been made out to be. The group is running full-page
ads in more than a dozen major newspapers around the country today saying its
product is no worse for you than sugar.

~A

High Fructose Corn Syrup Mixes It Up – WSJ.com
The high-fructose corn-syrup business is fighting back.

In recent years, there have been a series of research papers and studies linking HFCS to the rise in obesity in the U.S. While sugar has to some degree also been blamed for America’s growing weight problems, HFCS, because it is manufactured, has come under greater criticism by consumers and some health professionals.

Filed under: advertising, Consumer, families, health, Internet, Moms

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