Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Will Women Relish Their New Role As Chief Thrift Officer?

They’re dealing with thrifty concepts that may be entirely novel–eating
more leftovers, planning fewer, bigger shopping trips to supercenters, and even
baking from scratch. But these aren’t Martha Stewart-inspired moments of
domestic creativity–so far, they’re pure Betty Crocker. What’s interesting,
though, is the growing evidence that women seem to be enjoying at least some
aspects of these back-to-the-Bisquick initiatives.


MediaPost Publications – Will Women Relish Their New Role As Chief Thrift Officer? – 06/23/2008
While marketers everywhere are keenly sensitive to how rising gas and food prices are affecting family spending, experts think they may be missing a marketing-to-women sea change. For the first time in decades, women are taking on a role they’ve never had before–chief thrift officer. The bigger shock: They may even be enjoying it.


Filed under: Consumer, CPG, economy, food, shopping, trends

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