At-work consumers research products online before purchasing, with
47.2% of them reporting having researched electronics online in the
last 90 days during the workday before making a purchase in a store.
Research Brief » Blog Archive » Advertise To Workers At Work To Influence Purchases
The results of a new study, conducted by consumer intelligence firm BIGresearch, into the media and shopping behavior of consumers at work, finds that Americans are spending 60% of their waking hours at work, more than ever before. Marketing chiefs are rethinking their ad budgets and advertisers are preparing to meet a new, highly coveted, yet entirely untapped demographic on their own beige-carpeted turf.