Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Nestle Purina’s Alpo Looks For New Face With Video Contest

The winning dog and its owner will also get a trip for two (plus dog) to
Hollywood to spend a day with an animal trainer, do a meet-and-greet with
canine celebrities from TV and film, tour L.A. animal film landmarks and get
spa treatments for both dog and owners. In addition, there will be a hometown
celebration, $10,000 in cash and a one-year supply for Alpo.

~A


MediaPost Publications – Nestle Purina’s Alpo Looks For New Face With Video Contest – 06/24/2008
Consumers have until July 27 to upload videos of their dogs at their hungriest for the chance to have their favorite canine’s mug plastered on 2.5 million cans of Alpo and in national print ads come September.

Filed under: advertising, celebrity, Consumer, dogs, pets

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