Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Nuts for Boomers

Frito-Lay’s new nut-based
snack line, True North, claims not only to be healthy and tasty, but
inspirational as well.

~A


Nuts for Boomers
The snack food category is known for being several things, but inspirational?

Frito-Lay thinks it can be and is positioning its new nut-based, Boomer-targeted snack line, True North as “a truly inspired natural nut snack.”

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Filed under: advertising, Baby Boomers, Consumer, CPG, food, health

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