Frito-Lay’s new nut-based
snack line, True North, claims not only to be healthy and tasty, but
inspirational as well.
Nuts for Boomers
The snack food category is known for being several things, but inspirational?
Frito-Lay thinks it can be and is positioning its new nut-based, Boomer-targeted snack line, True North as “a truly inspired natural nut snack.”