Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Corona Expands Outreach To Full Latino Audience

With the total Hispanic population continuing to grow and diversify, and
with our distribution expansion to the East Coast, it was important to ensure
that our message resonate with non-Mexican Hispanics, as well,” says Crown
Imports’ Guillermo Gutierrez. The new strategy will continue through 2009.

~A


MediaPost Publications – Corona Expands Outreach To Full Latino Audience – 06/25/2008
A new ad campaign from Corona Extra aims to leverage and expand the brand’s bond with the entire U.S. Latino community.

Previous Hispanic ad efforts by Corona have focused on using the brand’s Mexican heritage to create an emotional link with Mexican-Americans. Now, the brand is seeking to convey that “Corona is not only a brand that represents Mexicans, but an iconic brand that symbolizes all Latinos’ success,” in the words of Guillermo Gutierrez, director of Hispanic marketing for Crown Imports, Corona’s U.S. importer.

About these ads

Filed under: advertising, Beer, Hispanics

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 365,408 hits
Follow

Get every new post delivered to your Inbox.

%d bloggers like this: