Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Organic Market May Be At A Plateau

Organic market shows signs of a slowdown – Financial & Industry – FoodNavigatorUSA – Food, Beverage & Nutrition – Publications – Decision News Media

Although the number of consumers using organics increased from 55% to 73% between 2000 and 2006, there has been no notable change between 2006 and today, according to a survey by The Hartman Group. In fact, the report shows a slight decrease in use from 2006 to this year — from 73% of consumer to 69%.

“There is still a lot of opportunity to be found but food manufacturers now have to be a lot more judicial in where they put their innovation dollars into going organic,” says Shelley Balanko, vp of ethnographic research for The Hartman Group. Consumers are increasingly concerned about hormones and antibiotics in food, she says, which adds to the appeal of items such as organic dairy products.

Organic is now being included among “several symbolic distinctions of equal importance subsumed under the moniker of quality,” the report says. It notes that formerly fringe food categories –and categories that may link by dotted lines to organics, but can also stand on their own — are gaining traction with consumers. These categories include local and artisan products, as well as fair trade, humane, cage free or free range.


Filed under: beverages, Consumer, CPG, food, organics, trends

Report: U.S. Hispanic User Base on Web Growing Faster Than Expected

Report: U.S. Hispanic User Base on Web Growing Faster Than Expected

The report forecasts that 29 million Hispanics will be online by 2012, representing nearly 60 percent of the fast growing population

Filed under: Hispanics, trends

Hispanics Up Ante on Consumer Electronics Spend

Hispanics Up Ante on Consumer Electronics Spend – MarketingVOX

US Hispanics are more likely than non-Hispanics to buy consumer electronics in the next year, according to (pdf) the Customer Focus Opiniones study from Vertis Communications.

Filed under: Consumer, gadgets, Hispanics, shopping, technology

Study: Skinny Women Better for Bottom Line

Study: Skinny Women Better for Bottom Line – Advertising Age – News

Women who view ads featuring thin models are likely to come away with both a positive impression of the product being marketed and negative feelings about themselves, according to a study of 194 college-aged women. “The really interesting result we’re seeing across multiple studies is that these thin models make women feel bad, but they like it,” said a Villanova business professor.

Filed under: advertising, college students, health, Media, Women

Survey: Online Coupon Usage Up 39% Since 2005

MediaPost Publications – Survey: Online Coupon Usage Up 39% Since 2005 – 07/31/2008

The number of American adults using online coupons rose by 39%, to 36 million, between 2005 and 2008, according to a new survey conducted by Simmons/Experian Research and Coupons, Inc. Online users account for nearly one-quarter (24%) of the total 148 million consumers who use coupons, compared to 22% market penetration as of last year.

Filed under: coupons, economy, Internet

DIY Enthusiasm Dims As More Women Say ‘Do It For Me!’

MediaPost Publications – DIY Enthusiasm Dims As More Women Say ‘Do It For Me!’ – 07/31/2008

Vertis Communications’ Scott Marden thinks there are actually plenty of opportunities for home-improvement stores. Its research found, in fact, that these stores are still shoppers’ favorite starting point, with 57% turning to large home improvement stores first for home-improvement needs.

Filed under: Consumer, Customization, Home Improvement, shopping, Women

More Consumers Brown-Bagging Lunch

More Consumers Brown-Bagging Lunch: NPD

More Consumers Brown-Bagging Lunch

The brown-bagged lunch is becoming an increasingly popular
workplace accessory these days, according to a new study from
market research firm the NPD Group. Indeed, weekday lunches toted
from home reached a new high in 2007 among adults 18 and older, 8.5
billion of which carried brown-bag lunches last year. More than
half of these lunches are consumed at the workplace, and most often
at the eater’s desk or workstation.

Filed under: Consumer, CPG, economy, food, trends, workplace

Consumers rank raspberries high on shopping list

Raspberries Rank High With Consumers

A recent national survey showed that U.S. consumers are growing fond of raspberries, ranking the berry second in a list of 13 fruits. More than 90% of consumers said they would buy frozen raspberries, and many survey participants have tried the fruit in juices and in juice blends.

Filed under: beverages, Consumer, flavor, food, health

Green behavior not just a fad

Study: ‘Green Evangelists’ Are Spreading Eco-Friendly Message

Consumer interest in green living seems to be here to stay. A new study questions previous studies that claim consumers are growing weary of green attitudes: About 19% of 3,200 young consumers are “green evangelists” and actively recommend companies that are eco-friendly.

Filed under: Consumer, eco-friendly, opinion leaders, WOM

Black women embrace tech gadgets

Black women embrace tech gadgets

Five times as many black women — 36%– use cell phones for three or more hours a day compared to other women, according to research by Time Inc.’s Essence magazine. Black women also spend more extended time using iPods, computers, high-definition TVs and DVD players. The findings defy an image of technology consumers focused on young men, says Carmen Bryant, director of consumer research for the magazine.

Black women use technology to gain control over their lives, but also see it as a way to express style and personality, Bryant says.

The survey found 42% of black women report spending $100 to $499 or more on cell phones compared to 26% of other women. Black women also embrace new mobile technology, with 21% of them using cell phone Web browsers to make purchases compared to 8% of other women.

Bryant says it’s important for electronics marketers to recognize these women as influential consumers. “They tend to be the primary decision makers in households, in part because two thirds of African-American households are led by women,” she says.

Filed under: African American, Consumer, digital, gadgets, Media, Mobile, technology, Women

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