Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Packaged Facts: More Pets Getting A Raw (Food) Deal

Packaged Facts expects the fresh category to grow at a more modest CAGR of 23% over
the next five years, to reach sales of $473.4 million by 2012. While that’s
still a relative drop in the water bowl against traditional pet foods’
billions, the fresh growth rate significantly exceeds the 5% to 6% annual sales
growth of the pet food market as a whole.


~A

MediaPost Publications – Packaged Facts: More Pets Getting A Raw (Food) Deal – 07/07/2008
Is your dog off his kibble? Staring longingly at the freezer compartment of your refrigerator?

Could it be that the grain-based pet foods you’ve been feeding Fido just aren’t cutting it from a biological standpoint?

Filed under: Consumer, dogs, food, pets

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