Packaged Facts expects the fresh category to grow at a more modest CAGR of 23% over
the next five years, to reach sales of $473.4 million by 2012. While that’s
still a relative drop in the water bowl against traditional pet foods’
billions, the fresh growth rate significantly exceeds the 5% to 6% annual sales
growth of the pet food market as a whole.
MediaPost Publications – Packaged Facts: More Pets Getting A Raw (Food) Deal – 07/07/2008
Is your dog off his kibble? Staring longingly at the freezer compartment of your refrigerator?
Could it be that the grain-based pet foods you’ve been feeding Fido just aren’t cutting it from a biological standpoint?