While skyrocketing food and fuel prices change how consumers go about
their day, those devoted to health and wellness products continue to go about
their purchasing habits undeterred, according to a new study from the Natural
MediaPost Publications – Health And Wellness Category Defies Economy – 07/08/2008
Skyrocketing food and fuel prices may be shaking up the way many mainstream consumers shop, but for those devoted to health and wellness products, money isn’t much of a factor, according to a new study. The Natural Marketing Institute says that retail sales within the U.S. consumer packaged goods health and wellness industry hit $102.8 billion in 2007, representing growth of 15% from 2006–and it doesn’t seen signs of a pullback next year. NMI predicts that double-digit growth of the health and wellness marketplace will continue, with projected sales of $170 billion by 2012. In natural and organic food products alone, NMI is predicting a 17% increase in sales in 2008.