Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Health And Wellness Category Defies Economy

While skyrocketing food and fuel prices change how consumers go about
their day, those devoted to health and wellness products continue to go about
their purchasing habits undeterred, according to a new study from the Natural
Marketing Institute.


MediaPost Publications – Health And Wellness Category Defies Economy – 07/08/2008
Skyrocketing food and fuel prices may be shaking up the way many mainstream consumers shop, but for those devoted to health and wellness products, money isn’t much of a factor, according to a new study. The Natural Marketing Institute says that retail sales within the U.S. consumer packaged goods health and wellness industry hit $102.8 billion in 2007, representing growth of 15% from 2006–and it doesn’t seen signs of a pullback next year. NMI predicts that double-digit growth of the health and wellness marketplace will continue, with projected sales of $170 billion by 2012. In natural and organic food products alone, NMI is predicting a 17% increase in sales in 2008.


Filed under: Consumer, food, health

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