Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Product Placements Acquire a Life of Their Own on Shows

Business News – Media and Advertising – New York Times

Product Placements Acquire a Life of Their Own on Shows

Product placements woven into the plots of popular shows are a growing concern to the Federal Communications Commission and consumer groups.

Filed under: advertising, Branded Entertainment, Media, TV

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