Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Study: ‘Green’ Products Leave Consumers Puzzled

Study: ‘Green’ Products Leave Consumers Puzzled

Study: ‘Green’ Products Leave Consumers Puzzled

July 15, 2008

-By Becky Ebenkamp

The good news is consumers are “going green.” But the bad news is they are still pretty green when it comes to understanding what the term really means.

Filed under: Consumer, eco-friendly, environment, trends

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