Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Brand Names Subconsciously Affect People’s Shopping Goals

Study Says Retailers’ Brand Names Influence Shopper’s Choices

ScienceDaily

New research suggests that merely passing a discount store on the way to the sporting goods store might affect an eventual purchase. In effect, even 60 milliseconds of exposure to a brand name such as Wal-Mart or Tiffany can alter consumers’ subconscious goals, according to the study published in the Journal of Consumer Research.

Filed under: Consumer, research, shopping

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