Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Cooling Off on Dubious Eco-Friendly Claims

Advertising – Cooling Off on Dubious Eco-Friendly Claims –

The high volume of ads in today’s market that tout a product’s or company’s green practices have led some members of the advertising industry to worry about so-called “greenwashing.” They are concerned that the message of truly environmentally friendly items might get lost in the mix and lead to consumer complaints.


Filed under: advertising, eco-friendly, environment

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