Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

A Wealth Market in a Downturn Economy

Nielsen – Consumer Insight Magazine

A Wealth Market in a Downturn Economy:

Capturing a lucrative target

Representing 19% of all Americans, some 22 million households now earn over $100,000 a year—a 23% increase from a decade ago after adjusting for inflation. However, don’t be fooled by a notion of the traditional blueblood families of old. Today’s new crop of wealthy Americans were raised in middle-class suburbs, look for value and variety, and have the financial backing necessary to support an economy that is floundering.

Filed under: economy

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