Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Forrester Technographics Benchmark Survey: Gen Y a Generation Apart

Forrester Technographics Benchmark Survey: Gen Y a Generation Apart – MarketingVOX

Although Gen Y (those 18-28 years old) is a small generation, comprising just 38 million US adults, they set the pace for technology adoption – 9 in 10 own a PC and 82 percent own a mobile phone – according to Forrester Research’s 2008 North American Technographics Benchmark survey, MarketingCharts reports.

Filed under: Consumer, early adopters, Gen Y, technology

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