Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Health trend continues as obesity rates rise

Health trend continues as obesity rates rise

The number of Americans who are obese has increased by nearly two percent in two years and people need to cut down on high calorie foods and sugary drinks, according to a new report.

Food and beverage manufacturers are paying attention to rising obesity rates and are taking the time to introduce or reformulate health and wellness products. Kraft, for example, now has a range of products influenced by the South Beach Diet.

Filed under: beverages, Consumer, diet, food, health, Obesity

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