Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Packaged Facts Finds Kids Take Lead On Green Purchases

MediaPost Publications – Packaged Facts Finds Kids Take Lead On Green Purchases
Half of 6- to-8-year-olds encourage their parents to buy green products–with Hispanic children leading other demographics by a wide
margin. The Hispanic kids’ environmentalism, in turn, may be the reason why the Pacific region–with its large Hispanic population–leads all other areas in numbers of kids pushing their parent to go green.

Filed under: eco-friendly, Hispanics, kids, Tweens

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