Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

The Coupon’s New Life Online

Consumed – Silicon Clips – The Coupon’s New Life Online – NYTimes.com

Coupon redemption has been falling steadily for more than a decade — until, it turns out, relatively recently. Of course, it’s the sluggish economy that’s inspiring this return to thriftiness — along with a newer digital iteration of coupon culture.

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Filed under: Consumer, coupons, CPG, digital, economy, Internet, technology

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