Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Green behavior not just a fad

Study: ‘Green Evangelists’ Are Spreading Eco-Friendly Message

Consumer interest in green living seems to be here to stay. A new study questions previous studies that claim consumers are growing weary of green attitudes: About 19% of 3,200 young consumers are “green evangelists” and actively recommend companies that are eco-friendly.

Filed under: Consumer, eco-friendly, opinion leaders, WOM

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