Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

More Consumers Brown-Bagging Lunch

More Consumers Brown-Bagging Lunch: NPD

More Consumers Brown-Bagging Lunch

The brown-bagged lunch is becoming an increasingly popular
workplace accessory these days, according to a new study from
market research firm the NPD Group. Indeed, weekday lunches toted
from home reached a new high in 2007 among adults 18 and older, 8.5
billion of which carried brown-bag lunches last year. More than
half of these lunches are consumed at the workplace, and most often
at the eater’s desk or workstation.

Filed under: Consumer, CPG, economy, food, trends, workplace

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