Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

DIY Enthusiasm Dims As More Women Say ‘Do It For Me!’

MediaPost Publications – DIY Enthusiasm Dims As More Women Say ‘Do It For Me!’ – 07/31/2008

Vertis Communications’ Scott Marden thinks there are actually plenty of opportunities for home-improvement stores. Its research found, in fact, that these stores are still shoppers’ favorite starting point, with 57% turning to large home improvement stores first for home-improvement needs.

Filed under: Consumer, Customization, Home Improvement, shopping, Women

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