Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Widely-Held Attitudes about Various Generations Studied

Widely-Held Attitudes about Various Generations Studied – MarketingVOX

Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.


Filed under: Baby Boomers, Gen Y

Majority of Consumers Using More Coupons

Majority of Consumers Using More Coupons

Bad news for trees, good news for business.

A new study finds that 72% of consumers are using more coupons than
they did six months ago. Three-quarters of those respondents
claimed the economy made them do it.

Filed under: Consumer, coupons, economy

Marketers court women online

Advertising – Woman to Woman, Online –

Media companies and advertisers are flocking to grab the attention of Web-browsing women, whose purchasing power for the home makes them a highly sought-after demographic segment. The number of visitors to “Mommy blogs” and other sites that tend to attract a predominantly female readership has nearly doubled since July 2006, according to comScore data.

Filed under: Media, Moms, Women

Pew: TV still leading news source

The Associated Press: TV remains top source of news even as online grows

A survey of the news consumption habits of Americans by the Pew Research Center found that 46% of those surveyed have a “heavy reliance” on TV news. About 13% of those surveyed claimed a similar reliance on online news. The report breaks down media preference by income, median age and education level. According to the report, about a third of the under-25 crowd reads or views no news on an ordinary day, up from 25% a decade ago.

Filed under: Internet, Media, TV

Moms Predict Increase in Back-to-School Spending

Moms Predict Increase in Back-to-School Spending – MarketingVOX

Back-to-school spend in ’08 will be modestly higher than last year, with an 8 percent increase over 2007 spending levels — $484, compared with $449 in 2007 — according to (PDF) a national study of US mothers by the Marketing to Moms Coalition

Filed under: economy, Moms, shopping

U.S. to Grow Grayer, More Diverse

U.S. to Grow Grayer, More Diverse –

The nation’s population will look dramatically different by mid-century, becoming more racially and ethnically diverse and a good deal older as it increases from about 302 million to 439 million by 2050, according to projections released today by the U.S. Census Bureau.

Filed under: African American, Baby Boomers, empty nesters, Hispanics, trends

Upscale Shoppers Lead Costco Pilgrimage

Upscale Shoppers Lead Costco Pilgrimage – MarketingVOX

As the economy weakens, traffic at club stores targeting budget-conscious shoppers has increased at a rate faster than US population growth — with upscale consumers driving the increase, according to new data from Mediamark Research & Intelligence (MRI), writes Retailer Daily.

The number of people that shop at club stores like Costco, B.J.’s and Sam’s Club increased 3.6 percent from September 2006 to April 2008, while the total adult population increased just over 1 percent in the same time period, according to MRI’s Survey of the American Consumer.

Filed under: affluent, Consumer, economy, shopping

The Man of the House

The Man of the House

More men than ever are cooking, cleaning and caring for kids — so why aren’t household brands targeting them?

Filed under: Men

Back-to-School Shoppers Forsake Shoes, Clothing

Back-to-School Shoppers Forsake Shoes, Clothing – MarketingVOX

An overwhelming majority of consumers (90 percent) say they will likely change their back-to-school shopping behavior this year because of economic concerns, according to a survey from Deloitte, MarketingCharts reports.

Some 71 percent of consumers say they will spend less than last year on back-to-school purchases, and 88 percent plan to shop at discount/value department stores. Almost half (48 percent) plan to reduce their household spending by more than $100.

Filed under: clothing, economy, shopping

Up To Age 11, Most Kids Aren’t Heavy Internet Users

MediaPost Publications – Up To Age 11, Most Kids Aren’t Heavy Internet Users – 08/12/2008

Relatively few kids are heavy Net users. Furthermore, most are still into TV, books and “old fashioned” toys, as
well as tech-oriented entertainment, according to a new Packaged Facts report, “The Kids and Tweens Market in the U.S.”

Filed under: Internet, kids, Media, Teens, Tweens


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