Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Big-Spending Boomers Buy for Multiple Generations

Big-Spending Boomers Buy for Multiple Generations – MarketingVOX

Consumers in their 40s and 50s are at or near the peak of their earning
potential. They also make the majority of household spending decisions
for themselves and their older and younger dependents, according to a study by TV Land

Filed under: affluent, Baby Boomers, economy, empty nesters, families, shopping

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