Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

How-To: Tips for Targeting Tweens

How-To: Tips for Targeting Tweens – MarketingVOX

Part of targeting tweens is knowing what motivates them to purchase. Personal and social motivations can be comprised in four strong inclinations:

  • The need to belong
  • The desire for power
  • More freedom from parents (but not too much. That parents approve of their choices is still important to them)
  • The desire to have fun — sensory stimulation is crucial to a product’s success

Filed under: Tweens

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 369,990 hits
%d bloggers like this: