Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Back-to-School Shoppers Forsake Shoes, Clothing

Back-to-School Shoppers Forsake Shoes, Clothing – MarketingVOX

An overwhelming majority of consumers (90 percent) say they will likely change their back-to-school shopping behavior this year because of economic concerns, according to a survey from Deloitte, MarketingCharts reports.

Some 71 percent of consumers say they will spend less than last year on back-to-school purchases, and 88 percent plan to shop at discount/value department stores. Almost half (48 percent) plan to reduce their household spending by more than $100.


Filed under: clothing, economy, shopping

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Blog Stats

  • 371,323 hits
%d bloggers like this: