Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Bookbags, Footwear Vulnerable In Back-To-School Cutbacks

MediaPost Publications – Bookbags, Footwear Vulnerable In Back-To-School Cutbacks – 08/18/2008

NPD points out that because most consumers aren’t worried about losing their jobs, consumer spending should hold up. That “most directly reflects the state of the spending psyche of consumers,” it says. “As long as they feel comfortable about their continued employment, they will continue to spend.”

Filed under: Consumer, economy, kids, shopping

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