Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Downturn Gives Rise To New Consumer Beliefs

MediaPost Publications – Study: Downturn Gives Rise To New Consumer Beliefs – 08/19/2008

While it’s certainly not news that high prices and economic fears are causing consumers to cut back, a new study from Cramer-Krasselt finds that behaviors are shifting in ways few marketers may have expected. “This downturn is like no other in generations,” the agency notes in its study, “not because of its severity, but because it has given rise to a new set of consumer beliefs.”

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Filed under: Consumer, economy

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