Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Moms Predict Increase in Back-to-School Spending

Moms Predict Increase in Back-to-School Spending – MarketingVOX

Back-to-school spend in ’08 will be modestly higher than last year, with an 8 percent increase over 2007 spending levels — $484, compared with $449 in 2007 — according to (PDF) a national study of US mothers by the Marketing to Moms Coalition


Filed under: economy, Moms, shopping

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