Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Marketers court women online

Advertising – Woman to Woman, Online – NYTimes.com

Media companies and advertisers are flocking to grab the attention of Web-browsing women, whose purchasing power for the home makes them a highly sought-after demographic segment. The number of visitors to “Mommy blogs” and other sites that tend to attract a predominantly female readership has nearly doubled since July 2006, according to comScore data.

Filed under: Media, Moms, Women

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