Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Pew: TV still leading news source

The Associated Press: TV remains top source of news even as online grows

A survey of the news consumption habits of Americans by the Pew Research Center found that 46% of those surveyed have a “heavy reliance” on TV news. About 13% of those surveyed claimed a similar reliance on online news. The report breaks down media preference by income, median age and education level. According to the report, about a third of the under-25 crowd reads or views no news on an ordinary day, up from 25% a decade ago.

Filed under: Internet, Media, TV

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