Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Majority of Consumers Using More Coupons

Majority of Consumers Using More Coupons

Bad news for trees, good news for business.

A new study finds that 72% of consumers are using more coupons than
they did six months ago. Three-quarters of those respondents
claimed the economy made them do it.

Filed under: Consumer, coupons, economy

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