Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Study: Boomers, Not Gen Y, Biggest Green Shoppers

Older Demos Use Green Products Most Often – MarketingVOX

While conventional marketing wisdom holds that it’s those idealistic Gen Y shoppers who are the most committed to buying products that are less harmful to the environment, a new study finds that, actually, Baby Boomers are the greenest generation.

Both male and female groups 55 years and older are above-average users of environmentally friendly home goods in the U.S., according to the new study from ICOM Information & Communications.

Filed under: Baby Boomers, environment, Gen Y

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