Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Banks Have Opportunity In Diehard Home Owner Wannabes

MediaPost Publications – Banks Have Opportunity In Diehard Home Owner Wannabes – 09/15/2008

According to Mintel, Echo Boomers (those agea 13-30), African-American and Hispanic consumers plan to buy a house within the next five years. While only 23% of the general population intends to buy a house in that time frame, 38% of adults 18-24 and 39% of adults 25-34 said they will. Across all age groups, 42% of Asians, 37% of African-Americans and 30% of Hispanics say they will buy a home in the next five years, compared with 20% of whites.

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Filed under: African American, economy, Gen Y, Hispanics

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