Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Divided We Brand: The U.S.’ GMC/Scion Schism

Divided We Brand: The U.S.’ GMC/Scion Schism

According to data-mining company Axciom, Little Rock, Ark., consumers who describe themselves as “very liberal” are disproportionately likely to buy branded automobile oil filters and cigarettes. The “very conservative” consumers paid more attention to home and garden products, like insecticide and septic tank cleaners.

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Filed under: Democrats, Politics, Republicans, shopping

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