Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

The Man of the House

The Man of the House

More men than ever are cooking, cleaning and caring for kids — so why aren’t household brands targeting them?


Filed under: Men

Kimberly-Clark Reaches Out to Moms

Kimberly-Clark’s Huggies and Pull-Ups are the brands behind a company initiative launched this week to cull and celebrate the best of Hispanic parenting and consejos (advice).

Dubbed “De mama a mama” (“Mom to mom”), the program aims to generate parenting tips, traditions and advice from Hispanic mothers that will be shared and passed along to new and expectant Latina mothers via a book of culturally focused parenting advice.

Moms with sage advice to bestow on moms-to-be can share their road-tested tips for good parenting at and and view thoughts from fellow contributors.

Filed under: families, Hispanics, kids, Moms, social networking

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