December 8, 2008 • 5:02 pm
Can Bulgari Sell Glamour While Cutting Costs? – NYTimes.com
Since the 1990s, sales of luxury goods have exploded, along with the growth of a well-heeled new global elite, turning once little-known European brands into giants and transforming chic addresses like Fifth Avenue, Bond Street and the Champs-Élysées into veritable open-air malls for the upper middle class. However, demand for luxury goods is expected to drop by 3 to 7 percent next year, according to a recent study by Bain & Company, the first time the sector has recorded an annual sales decrease since Bain began tracking it in the early 1990s.
Filed under: affluent, economy, luxury, shopping
December 8, 2008 • 5:01 pm
Consumers Trade Down from Restaurants to Grocery Store Prepared Meals
In a recent Nielsen research report forecasting the upcoming
holiday season, consumers reported that practical gifts will
dominate shopping lists this year and food items and gift cards to
grocery stores will be big sellers.
Filed under: economy, food, gift giving, shopping
December 8, 2008 • 4:59 pm
Study: Gamers Respond to Ads
Of those surveyed, 11% said they purchased a brand that was advertised in a game. Some 19% said they talked about it after seeing an ad and 10% said they recommended the product. Eleven percent said they sought more information. (While no direct comparison rates were offered against other forms of media, 1% of consumers exposed to direct response advertising eventually buy the advertised product.)
Filed under: advertising, Gaming
December 8, 2008 • 4:58 pm
Brown Bagging It Becomes Fashionable
Brown bagging is at an all-time high since 2001, per the NPD Group, Port Washington, New York. Adults ages 18-and-older consumed some 8.5 billion brown-bag lunches last year (38 bagged lunches per capita compared to 35 in 2006).
Nearly 12% of lunchtime opportunities were brought from home as of the year ended February 2008. In contrast, the February 2007 figure was 11.3%. Of those polled, cost-saving was the primary motivation.
Filed under: economy, food, trends, workplace
December 8, 2008 • 4:55 pm
Understanding ‘Digital Divas’
“We sought to answer the burning questions keeping brand managers and advertisers up at night: How are women in the digital age different from women of past generations?” said Beth Uyenco, global research director of Microsoft’s advertiser and publisher solutions. “How can brands leverage digital media to deepen relationships with them?”
Filed under: digital, early adopters, Media, Women
December 8, 2008 • 10:40 am
Promotional Swag More Effective Than Ads, Study Says
A new study released by the Advertising Specialty Institute found it’s not TV, print or radio that gets consumers’ attention, but good old promotional swag. This includes coffee mugs, pencils, retractable solar-powered flashlights or any other product bearing a company logo.
Filed under: Promotions
December 8, 2008 • 10:38 am
McCormick releases 2009 flavor forecast
The 10 flavor pairings highlighted in the 2009 McCormick flavor forecast reflect “an appetite for internationally infused tastes, a desire for all-natural foods and a craving for favorite ingredients re-imagined with contemporary whimsy,” the spice company says. The pairings include cayenne and tart cherry, as well as garam masala and pepitas.
Filed under: flavor, food, trends
December 8, 2008 • 10:37 am
Harris Interactive | The Harris Poll – More Than Two In Five Toy Purchasers Spending Less on Toys This Holiday Season
Just under half of Americans (47%) say they will purchase toys as gifts
this holiday season while 41% say they will not. Among households with
children, seven in ten (71%) will purchase toys this holiday season, but one
in five (21%) say they will not;
Filed under: economy, kids, Toys