Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Promotional Swag More Effective Than Ads, Study Says

Promotional Swag More Effective Than Ads, Study Says

A new study released by the Advertising Specialty Institute found it’s not TV, print or radio that gets consumers’ attention, but good old promotional swag. This includes coffee mugs, pencils, retractable solar-powered flashlights or any other product bearing a company logo.

Filed under: Promotions

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