Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Study: ‘Green Evangelists’ Are Spreading Eco-Friendly Message

Study: ‘Green Evangelists’ Are Spreading Eco-Friendly Message

For its Green AMPlified study, AMP surveyed 3,200 consumers ages 18-49 to capture opinions, beliefs and perceptions of people’s relationships with the “green movement.” Nineteen percent of respondents were defined as “Influentials” or “Green Evangelists”—those who, after learning that a company is environmentally friendly, are very likely to recommend the company and/or its products to others. Green Evangelists tend to be in the 18- to 30-year-old age range and 57% are female, the study found.

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Filed under: eco-friendly, environment, Gen Y, opinion leaders, social responsibility, Young Adults

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