Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

California Lottery Warner Bros. Records VIP Lounge is OPEN!

Alcone has just launched the California Lottery’s VIP Lounge website.  This website was developed to promote the Lottery’s Warner Bros. Records Scratchers.  Rather than the typical linear website, we created a fun, interactive and engaging environment for the user to explore, at the same time becoming familiar with the new Scratchers and the Lottery’s partnership with a cool, unexpected property – Warner Bros. Records.

I encourage you to check out the site.  I think you will find Turk the Security Guard both menacing, and charming.

www.calottery.com/wbrscratchers

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One Response

  1. frank says:

    Ja, Neuigkeiten wären wirklich klasse :)

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