Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Hello Pierogy Lovers!

Hello Pierogy Lovers!

We are excited to announce that our client, Mrs. T’s Pierogies, will be a featured segment on the Food Network’s Unwrapped Monday September 14 at 9 PM (ET).

Unwrapped, one of the Food Network’s top rated shows, uncovers behind-the-scenes details on classic American food, from peanut butter and chocolate syrup to French fries and bubblegum. Host Marc Summers explores the test kitchens and the secrets behind lunch box treats, soda pop, movie candy, pierogies and more.

Mrs. T’s, an Alcone client since 2003, has had a very exciting year.  In February, Alcone created the Serving Up Smiles platform which we activated against in May with Mrs. T’s Delicious, Complete Meals Under $10. The May activation was an integrated program designed to increase sales in a traditionally contra time period. Support included promotional print, in-store, FSI, PR and online delivering delicious meal solutions for as little as $10, $15, and $20.

This Fall we will launch Mrs. T’s National Pierogy Day – October 8, 2009.  Alcone created this Fall event celebrating the nation’s love of pierogies and the anniversary of the very first Mrs. T’s Pierogy sale.  To honor National Pierogy Day, Mrs. T’s is “Helping to Fight Hunger” in 11 markets donating a portion of its proceeds to local Food Banks for every product purchased Oct. 4 – 16.  Starting October 1, Mrs. T’s National Pierogy Day will drop a nationwide Full Page FSI and will be supported via syndicated media in-store, online and through various PR outreach.

We hope you join us in helping to fight hunger by celebrating National Pierogy Day on October 8 and tune in to Unwrapped on September 14.

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