Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Can Bulgari Sell Glamour While Cutting Costs?

Can Bulgari Sell Glamour While Cutting Costs? –

Since the 1990s, sales of luxury goods have exploded, along with the growth of a well-heeled new global elite, turning once little-known European brands into giants and transforming chic addresses like Fifth Avenue, Bond Street and the Champs-Élysées into veritable open-air malls for the upper middle class. However, demand for luxury goods is expected to drop by 3 to 7 percent next year, according to a recent study by Bain & Company, the first time the sector has recorded an annual sales decrease since Bain began tracking it in the early 1990s.


Filed under: affluent, economy, luxury, shopping

Affluent African Americans Wield $29.8B in Spending Power

Affluent African Americans Wield $29.8B in Spending Power – MarketingVOX

Key findings:

    * Affluent African Americans most often read the The New York Times and Wall Street Journal newspapers, as well as magazines BusinessWeek and Newsweek, Jet and The Economist.
    * 50 percent go out for fine dining and more than 25 percent go to clubs/bars at least once a week.
    * More than 20 percent go clothes shopping at least once a week. Men focus their fashion spending on career wear, casual wear and shoes, while women spend on purses and shoes.
    * 75 percent shop in higher-end, specialty department stores, and 66 percent shop in traditional department stores. Outlets and “last chance” stores also are popular destinations, suggesting that even affluent shoppers look for bargains.
    * Luxury bottled water and wine (both domestic and imported) are the beverages of choice, though other high-end beverages are frequently consumed.
    * More than 10 percent travel on business at least once a week and about one quarter shop during business travel.
    * More than 70 percent have a passport and have used it on international travel in the past year. About one-third travel internationally at least three times a year and one-tenth travel internationally at least every other month.
    * Nearly 10 percent plan to buy or lease a new vehicle in the next three months, and more than one-quarter more expect to do so in the next year.
    * Luxury sedans are the most common current and future vehicle types preferred. Those who own mid-range and economy vehicles are looking to trade up in their next purchase or lease to a more prestigious option.
    * While more than 60 percent have gym or fitness center memberships and one-third have home gyms, nearly 40 percent wish they were doing more to stay fit.
    * 65 percent participate in cardio exercise and 57 percent participate in resistance/weight training to stay fit. About one-third jog, speed-walk or practice Yoga or Pilates. Another fifth say they run, swim or play tennis on a regular basis.
    * Affluent African Americans are looking for insider information to satisfy their need for new social experiences. They see themselves as resources for friends and colleagues on what’s new and like to treat themselves to the very best and indulge in conveniences.
    * Nearly 30 percent make the majority of their living through entrepreneurial activities, and another 10 percent aspire to do so in the next five years.

Filed under: affluent, African American

The Rich Are Different: They Buy More And Better Stuff

MediaPost Publications – The Rich Are Different: They Buy More And Better Stuff – 09/08/2008

There is a direct relationship between how affluent one is and the amount and quality of goods and services one purchases.

Filed under: affluent, economy, shopping

The Rich Still Read — at Expense of Other Media

The Rich Still Read — at Expense of Other Media – MarketingVOX

The 2008 Mendelsohn Affluent Survey reveals affluent consumers — those with incomes of over six figures — read print publications just as much as they did five years ago: about 15 per week, reports Ad Age.

Filed under: affluent, magazines, Media, Newspapers, print, radio, TV

Upscale Shoppers Lead Costco Pilgrimage

Upscale Shoppers Lead Costco Pilgrimage – MarketingVOX

As the economy weakens, traffic at club stores targeting budget-conscious shoppers has increased at a rate faster than US population growth — with upscale consumers driving the increase, according to new data from Mediamark Research & Intelligence (MRI), writes Retailer Daily.

The number of people that shop at club stores like Costco, B.J.’s and Sam’s Club increased 3.6 percent from September 2006 to April 2008, while the total adult population increased just over 1 percent in the same time period, according to MRI’s Survey of the American Consumer.

Filed under: affluent, Consumer, economy, shopping

As Supercenters Gain, Wal-Mart Still Attracts The Affluent

MediaPost Publications – As Supercenters Gain, Wal-Mart Still Attracts The Affluent – 08/13/2008

While the limping economy has hurt most retailers, Wal-Mart continues to be a big beneficiary. A new report
from Information Resources Inc. finds that the Bentonville, Ark.-based company is posting market-share gains in an impressive 84% of the top 100 consumer-product goods categories.

While lower- and middle-income shoppers increased their spending at Wal-Mart when the economy started to soften, the report finds that the bigger change has been upper-income consumers who have flocked to
Wal-Mart in the last six months, as gas prices soared.

Filed under: affluent, Consumer, economy, shopping

Big-Spending Boomers Buy for Multiple Generations

Big-Spending Boomers Buy for Multiple Generations – MarketingVOX

Consumers in their 40s and 50s are at or near the peak of their earning
potential. They also make the majority of household spending decisions
for themselves and their older and younger dependents, according to a study by TV Land

Filed under: affluent, Baby Boomers, economy, empty nesters, families, shopping

Luxury Shoppers Migrate Toward The Web

MediaPost Publications – Luxury Shoppers Migrate Toward The Web – 07/21/2008

A new poll from the Luxury Institute finds that Americans with annual incomes of at least $150,000 are more likely to research luxury purchases on the Web.

Filed under: affluent, Consumer, Internet, luxury, online retail, shopping

Rooms to Stop the Young From Straying –

Rooms to Stop the Young From Straying –

The rec room, once a wood-paneled corner of the basement with a dumpy couch and a TV with rabbit ears, is enjoying a revival in more upscale form. The space that parents cringed at the thought of entering and adolescents couldn’t wait to escape has been reimagined, largely by affluent suburbanites, as a haven of home theaters, stylish furniture, stainless kitchens and spa bathrooms — all deployed as lures to keep teenagers at home.

Filed under: affluent, Customization, entertainment, families, kids, Teens

Porsche Wins Overall Brand Status Among The Affluent

As for Porsche, Luxury Institute CEO Milton Pedraza says the brand
unites design with its unassailable (so far) aerie as the quintessential sports
car for a serious driver. “They are incredibly focused, their styling is
unique, and they have been consistent over the decades,” he says


MediaPost Publications – Porsche Wins Overall Brand Status Among The Affluent – 06/02/2008

At one point in Sinclair Lewis’ novel “Babbit” about the dyspeptic ambitions of a real estate salesman, the title character tools about town in his new car, his friend riding shotgun. In the scene, he proudly extols the virtues of the dashboard cigar lighter, an emblem of affluence.

Filed under: affluent, Consumer

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