Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers Still Budgeting for Chocolate, Cigarettes, Alcohol

Mintel: Consumers Still Budgeting for Chocolate, Cigarettes, Alcohol

Despite the poor economy, consumers are indulging in “sin stocks” like chocolate, cigarettes and alcohol, according to Mintel.

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Filed under: Beer, beverages, Chocolate, economy, spirits

Corona Expands Outreach To Full Latino Audience

With the total Hispanic population continuing to grow and diversify, and
with our distribution expansion to the East Coast, it was important to ensure
that our message resonate with non-Mexican Hispanics, as well,” says Crown
Imports’ Guillermo Gutierrez. The new strategy will continue through 2009.

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MediaPost Publications – Corona Expands Outreach To Full Latino Audience – 06/25/2008
A new ad campaign from Corona Extra aims to leverage and expand the brand’s bond with the entire U.S. Latino community.

Previous Hispanic ad efforts by Corona have focused on using the brand’s Mexican heritage to create an emotional link with Mexican-Americans. Now, the brand is seeking to convey that “Corona is not only a brand that represents Mexicans, but an iconic brand that symbolizes all Latinos’ success,” in the words of Guillermo Gutierrez, director of Hispanic marketing for Crown Imports, Corona’s U.S. importer.

Filed under: advertising, Beer, Hispanics

Up Next, a Show From Our Sponsor

Marketers of beer and pet food are developing programs that are centered on their products.

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Advertising – Shows Created by Brands Walk Tightrope With Viewers – NYTimes.com
DECADES after advertisers produced TV series like “Schlitz Playhouse of Stars” and viewers watched Barbara Walters and Ed McMahon deliver Alpo commercials on “Today” and “The Tonight Show,” marketers of beer and pet food are developing programs that are centered on their products.

Filed under: advertising, Beer, Consumer, CPG, dogs, pets, TV

A Pint-Size Problem

Beer prices at bars and restaurants have risen over the past few months as the cost of hops and barley has skyrocketed and retail business has slowed alongside the economy.

To compensate, some restaurants have replaced 16-ounce pint glasses with 14
ouncers — a type of glassware one bartender calls a “falsie.” And customers are complaining that bartenders are increasingly filling up extra space with foam instead of liquid.

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A Pint-Size Problem – WSJ.com
Four-dollar-a-gallon gasoline may be a cause for outrage. But it pales next to the righteous fury provoked by five-dollar-a-pint beer.

Beer prices at bars and restaurants have risen over the past few months, as prices of hops and barley have skyrocketed and retail business has slowed alongside the economy.

Filed under: Beer, Consumer, economy

Recession, You Say? Pass Me The Beer And Pasta

During a poor economy, manufacturers and retailers can benefit by
further increasing the exposure of products that are recession-proof, and
implementing strategies that “shore up performance and maintain
traction” for categories likely to be most affected, pointed out Eugene
Roytburg, managing director, The Nielsen Company.

~A


MediaPost Publications – Recession, You Say? Pass Me The Beer And Pasta – 06/09/2008

The economy will take a toll on many types of food and beverages, but it will barely dent the sales of beer and other liquor, dry pasta and pasta sauces and some other lucky categories.

Those are findings from new research by The
Nielsen Group, released during the group’s Consumer 360 Conference last
week in Phoenix.

Filed under: Beer, Consumer, CPG, economy

For Coors Light, a Night Out That Begins on MySpace

Coors Light is extending its presence in the new media with efforts on the social networking Web sites Facebook and MySpace.

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Advertising – For Coors Light, a Night Out That Begins on MySpace – NYTimes.com
BEER has long been marketed as a sociable beverage, from a campaign for Budweiser that carried the theme “When gentlemen agree” to the Löwenbräu jingle that began, “Here’s to good friends.” Now, another beer brand, Coors Light, is extending its presence in the new media with efforts on the social networking Web sites Facebook and MySpace.

Filed under: Beer, Consumer, social networking

Coors Soars as Consistent Cold Train Steams Ahead

Coors brands are
defying the sluggish U.S. beer market with some of the most robust growth the
business has seen in decades, outpacing competitors in every segment of the
market. And it’s doing so with a marketing approach that is neither funny, sexy
nor particularly stylish: the now-ubiquitous speeding train, which analysts say
keeps the focus on the product and its point of differentiation.

~A

Coors Soars as Consistent Cold Train Steams Ahead – Advertising Age – News
CHICAGO (AdAge.com) — Defying a largely stagnant U.S. beer industry, Coors Brewing Co. is managing some of the most robust growth the business has seen in decades, with all four of its largest brands routing their competitors during the past year.

“It’s a ride like we haven’t seen in a long time, if ever,” said Benj Steinman, editor of Beer Marketer’s Insights. “We haven’t seen a large brewer post percentage gains like that since at least the 1970s.”

Filed under: Beer

Miller CEO says more are drinking cheap beer

As a direct result of
people having less disposable income as they grapple with higher gas and food
prices, they have been buying economy beers like Milwaukee’s Best at the
expense of higher priced brews since January, according to Miller Brewing CEO
Tom Long.

The beer industry has
been stable during tough times in the past, but executives are watching
carefully to see whether the shift toward cheaper beers continues, Long says.
Americans also are spending less in bars and restaurants, and Long says Miller
is starting to see a drop in sales to those businesses.

~A

Miller CEO says more are drinking cheap beer – Food Inc.- msnbc.com
MILWAUKEE – Consumers still want different types of beers, but for a growing number with empty pockets, that means less expensive ones, the chief executive of Miller Brewing Co. said Thursday.

The Milwaukee-based brewer saw a small increase in sales of economy
beers like Milwaukee’s Best starting in January, at the expense of
higher-priced brews, Tom Long told The Associated Press in an interview.

Filed under: Beer, Consumer, economy

Beer Drinkers To Buy 21 Million Cases For Memorial Day

Millennials are more adventurous than their elders. They are much more
inclined to buy imported and craft (smaller-brewery) brands–a factor of having
grown up with a “wider flavor palette” than Boomers. “This
started back when they were kids, with the wide variety of juice boxes available
to them, and it’s continued on as they’ve aged, with today’s wider palette of
alcoholic beverages,” says Nielsen’s Nick Lake

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MediaPost Publications – Beer Drinkers To Buy 21 Million Cases For Memorial Day – 05/16/2008
For brewers, summer–not Christmas–is the most wonderful time of the year.

Memorial Day kicks off prime beer-drinking season, and this year, U.S. adults are expected to buy a whopping 21 million cases (worth $381 million retail) in major supermarkets alone during the two weeks surrounding the holiday, according to the latest category data from The Nielsen Company.

Filed under: Beer, Consumer, Gen Y, holidays

Cerveza Tecate Boosts Presence In Boxing Arena

With the booming interest in the fight game
among Hispanic consumers, and with the first Mexican-American-run fight
promotion company founded by a star who transcends the sport, at least
one brand–Cerveza Tecate, imported by Heineken USA–is boosting its
presence in boxing.


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MediaPost Publications – Cerveza Tecate Boosts Presence In Boxing Arena – 04/29/2008
Boxing ain’t baseball. Budweiser and Everlast notwithstanding, brands have generally been wary about associating with a sport with poor reputation among the general market, and questionable promotional value because of bad fights and meaningless titles.

Filed under: advertising, Beer, Consumer, Hispanics, Men, Promotions

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