Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Consumers Still Budgeting for Chocolate, Cigarettes, Alcohol

Mintel: Consumers Still Budgeting for Chocolate, Cigarettes, Alcohol

Despite the poor economy, consumers are indulging in “sin stocks” like chocolate, cigarettes and alcohol, according to Mintel.


Filed under: Beer, beverages, Chocolate, economy, spirits

Study: Two-thirds of Consumers Reading Labels More Often

Study: Two-thirds of Consumers Reading Labels More Often

A survey released today by the Nielsen Co. found that 65% of
American consumers say they notice information on food packaging
more often compared to only two years ago.

Sixty-seven percent of U.S. consumer claim to mostly understand
what they are reading compared to 44% globally. That leaves a third
of the U.S. and more than half the world wondering exactly what
Sodium Benzoate and other ingredients and metrics actually

Filed under: beverages, Consumer, CPG, diet, food, health

Organic Market May Be At A Plateau

Organic market shows signs of a slowdown – Financial & Industry – FoodNavigatorUSA – Food, Beverage & Nutrition – Publications – Decision News Media

Although the number of consumers using organics increased from 55% to 73% between 2000 and 2006, there has been no notable change between 2006 and today, according to a survey by The Hartman Group. In fact, the report shows a slight decrease in use from 2006 to this year — from 73% of consumer to 69%.

“There is still a lot of opportunity to be found but food manufacturers now have to be a lot more judicial in where they put their innovation dollars into going organic,” says Shelley Balanko, vp of ethnographic research for The Hartman Group. Consumers are increasingly concerned about hormones and antibiotics in food, she says, which adds to the appeal of items such as organic dairy products.

Organic is now being included among “several symbolic distinctions of equal importance subsumed under the moniker of quality,” the report says. It notes that formerly fringe food categories –and categories that may link by dotted lines to organics, but can also stand on their own — are gaining traction with consumers. These categories include local and artisan products, as well as fair trade, humane, cage free or free range.

Filed under: beverages, Consumer, CPG, food, organics, trends

Consumers rank raspberries high on shopping list

Raspberries Rank High With Consumers

A recent national survey showed that U.S. consumers are growing fond of raspberries, ranking the berry second in a list of 13 fruits. More than 90% of consumers said they would buy frozen raspberries, and many survey participants have tried the fruit in juices and in juice blends.

Filed under: beverages, Consumer, flavor, food, health

Health trend continues as obesity rates rise

Health trend continues as obesity rates rise

The number of Americans who are obese has increased by nearly two percent in two years and people need to cut down on high calorie foods and sugary drinks, according to a new report.

Food and beverage manufacturers are paying attention to rising obesity rates and are taking the time to introduce or reformulate health and wellness products. Kraft, for example, now has a range of products influenced by the South Beach Diet.

Filed under: beverages, Consumer, diet, food, health, Obesity

Flavored Water, Energy Drinks Take More Fizz Out of Sodas

Carbonated drinks are still on top, but recent reports show that the largest growth in the beverage category resides in functional and enhanced beverages. This category includes functional and enhanced water, energy drinks and teas.

MediaPost Publications – Flavored Water, Energy Drinks Take More Fizz Out of Sodas – 03/14/2008

CARBONATED SOFT DRINKS CONTINUED TO lose share to bottled waters, ready-to-drink teas and energy drinks last year, according to a new report from Beverage Marketing Corporation.

Powered by ScribeFire.

Filed under: beverages

Kids Eating Same Things For Breakfast 20 Years On

The NPD Group study may seem a simple one, but its implications for food and
beverage marketers are strong. “Most of the foods eaten in this country are
introduced to us by the age of five,” NPD’s Harry Balzer says, “and we spend the
rest of our lives looking for variations of them.”


MediaPost Publications – Kids Eating Same Things For Breakfast 20 Years On – 10/29/2007
THE BRANDS MAY DIFFER, BUT what Grandma fed her children for breakfast is determining what today’s young children find on their plates each morning. And, predicts food guru Harry Balzer, the children of today’s tots will find more of the same 20 years hence.

“What’s amazing to me is that I can tell you what kids will be eating for breakfast in 2027,” says Blazer, vice president of The NPD Group and author of its annual Eating Patterns in America report, which studied breakfasts served to children under six over the past 20 years.

Filed under: beverages, Consumer, CPG, families, kids, living target

Tweets from the Consumer Lab


Blog Stats

  • 371,242 hits