Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Half of Adults Text, Blog, Use Other Social Media

Half of Adults Text, Blog, Use Other Social Media – MarketingVOX

Over 50% of US adults use text messaging, blogging and other types of social media to regularly communicate with others, according to MediaPost, which reported results from the latest wave of Universal McCann’s large-scale “Media in Mind” tracking study

Filed under: Blogroll, social networking, texting

Blogging’s Glass Ceiling

Blogging’s Glass Ceiling – NYTimes.com

Last weekend, about a thousand bloggers, almost all without the Y chromosome, attended the annual BlogHer conference, which began in 2005 to help female bloggers gain exposure. It has since evolved into a corporate-sponsored Oprah-inflected version of a ’60s consciousness-raising group.

Filed under: Blogroll, content, Media, Moms, Women

Boomers Are Not Bloggers

Boomers More Traditional Online – Not into Blogs, Social Networking

People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to a ThirdAge/JWT Boom study.

Filed under: Baby Boomers, Blogroll, social networking, WOM

Women Would Sacrifice Almost Anything But Chocolate For Blogging

Women are so passionate about blogging, says a recent report, that large
percentages said they would give something up to keep the blogs they
read and/or write:

  • 55% would give up alcohol
  • 50% would give up their PDAs
  • 42% would give up their i-Pod
  • 43% would give up reading the newspaper or magazines
  • only 20% would give up chocolate

Research Brief » Blog Archive » Women Would Sacrifice Almost Anything But Chocolate For Blogging
A recent release of a new social media benchmark study of more than 6,000 women by BlogHer, in conjunction with Compass Partners, shows that 36.2 million women actively participate in the blogsophere every week, with 15.1 million publishing and 21.1 million reading and commenting.

Filed under: Blogroll, Consumer, Women

Keeping Pace: The Evolution of Marketing and Branding

The 2.0 world is evolving rapidly, creating new promotions and
marketing opportunities such as RSS feeds, podcasting, blogging,
talking avatars and widgets everywhere.

~A

Keeping Pace: The Evolution of Marketing and Branding
In the digital space, the world of marketing and branding is constantly changing. New technology developments are prompting companies to take a fresh look at the ways they reach and interact with their vendors and customers.

Filed under: advertising, Blogroll, Consumer, Customization, digital, entertainment, gadgets, interactive, Internet, Media, Promotions, technology, trends, UGM, viral, websites, widgets

New Marketing Style: Clicks and Mortar

Customer reviews are a ripe area for brick-and-mortar retailers. They have proven to be effective sales tools at Amazon.com, eBay and other big sites. Consumers say the testimonials reassure them when buying. It is one of a number of strategies that retailers are borrowing from the Internet these days.

~A

New Marketing Style: Clicks and Mortar – WSJ.com
Among the new features that stores are trotting out this year to help shoppers decide what to buy: testimonials from other customers.

Taking a page from the e-commerce world, companies including Cabela’s and Staples are featuring endorsements from shoppers in their product displays. People who visit one of Cabela’s 26 stores can see a sign for a Texsport combination fan and light. The display includes a “five-star” consumer rating and a July 16 review from AlanK of Kansas City, Mo., who writes: “As someone who does a lot of summertime tent camping, I can’t begin to tell [you] how valuable this little combo is. I hang it over my cot every night and I have a bright reading light and a cool breeze to go with it.”

Filed under: Blogroll, Consumer, content, interactive, Internet, Media, trends, websites, WOM

You talk, they hear on Web

Marketers such as Kraft Foods and Procter & Gamble are listening closely to
what people say online as the Web continues to morph from a medium of static
sites to a place where dialogue and interactivity dominate. The companies are
adding positions like community manager, new media strategist or blog
strategist, and are actively engaging on the Web.

Behind this tidal wave
of new positions in companies and consultancies is the explosion in popularity
of social networking sites and online conversations opening new potential
marketing opportunities to companies looking to interact with
consumers.

But companies have to tread carefully. Unlike traditional
advertising messages, Web ads and social networking strategies that try to
covertly blend into the mix often backfire, leading to severe consequences.

~A

You talk, they hear on Web — chicagotribune.com
You may never hear a word from a conversation analyst, but there’s a very good chance one is paying close attention to what you’re saying on blogs, in Web forums or in product reviews on sites that sell books or blenders.

Somewhere, someone is reading and analyzing your words.

Filed under: advertising, Blogroll, Branded Entertainment, Consumer, content, digital, Internet, living target, social networking, trends, websites

More Readers Trading Newspapers for Web Sites

An analysis of 88 major papers showed that in the last two years,
about half had seen no significant change in combined print and online
readership, or showed an increase, said Bob Cohen, president and chief
executive officer of Scarborough.

The industry also hopes that
the new readership figures will make an impression on advertisers, who
have broken with historical patterns by retreating from newspapers
despite an expanding economy. Executives noted that newspaper Web sites
— unlike their print counterparts — drew a lot of young adults, who are
sought by advertisers.

~A

More Readers Trading Newspapers for Web Sites – New York Times
THE circulation declines of American newspapers continued over the spring and summer, as sales across the industry fell almost 3 percent compared with the year before, according to figures released yesterday.

The drop, reported by the Audit Bureau of Circulations,
reflects the growing shift of readers to the Internet, where newspaper
readership has climbed, and also a strategy by many major papers to
shed unprofitable or marginally profitable print circulation.

Among
the nation’s largest newspapers, only a handful held their own or
registered slight increases in overall paid circulation for the period
from April 1 to Sept. 30: USA Today, The Philadelphia Inquirer, The
Houston Chronicle and The St. Petersburg Times. Most papers showed
significant declines, both weekday and Sunday.

Filed under: advertising, Blogroll, Consumer, Internet

Companies Try to Score With Athletes Who Blog

As celebrities and star athletes take to blogging, the public gets more than their canned answers and the products they endorse get more trouble than they bargained for. While celebrities and athletes can sell product, it can turn into a PR nightmare if the endorser doesn’t truly believe in the product. Some are referring to it as the “foot-in-mouth” epidemic.

Companies Try to Score With Athletes Who Blog – WSJ.com

Last month executives at shoemaker Adidas AG got a shock when they read the latest blog entry from their star endorser, pro basketball player Gilbert Arenas. He had seen the design of his second Adidas signature shoe — which had yet to be revealed to the public — and he wasn’t impressed.

“I’m sitting there looking at the shoe like ‘I hope you guys aren’t serious. Because I’m not going to wear this shoe. … Nobody is going to wear this shoe,” said the blog post from the Washington Wizards guard. He said parts of it reminded him of a “ballerina.”

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Filed under: Blogroll, Branded Entertainment, sports

8 Of 10 Americans Know About Blogs; Half Visit Them Regularly

Blog – has become a common word among Internet users. Most people seem to understand what it is, but may not grasp the breadth of it’s use. Some people will read the blogs of their friends and family who are far away or traveling to keep up with their everyday lives, but blogging is also becoming true journalism in its own right. In many cases, blogs have become the only way in which some people get their news. New research from Marketing Daily takes a look at who knows about blogs and how Americans are using them.
C.

MediaPost Publications – 8 Of 10 Americans Know About Blogs; Half Visit Them Regularly – 08/29/2007

According to an exclusive Marketing Daily study, eight out of 10 Americans know what “blog” means, and almost half have visited the blogosphere–some as often as daily.

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Filed under: Blogroll, Consumer, Internet, Media

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