Blogging’s Glass Ceiling – NYTimes.com
Last weekend, about a thousand bloggers, almost all without the Y chromosome, attended the annual BlogHer conference, which began in 2005 to help female bloggers gain exposure. It has since evolved into a corporate-sponsored Oprah-inflected version of a ’60s consciousness-raising group.
Filed under: Blogroll, content, Media, Moms, Women
Women are so passionate about blogging, says a recent report, that large
percentages said they would give something up to keep the blogs they
read and/or write:
- 55% would give up alcohol
- 50% would give up their PDAs
- 42% would give up their i-Pod
- 43% would give up reading the newspaper or magazines
- only 20% would give up chocolate
Research Brief » Blog Archive » Women Would Sacrifice Almost Anything But Chocolate For Blogging
A recent release of a new social media benchmark study of more than 6,000 women by BlogHer, in conjunction with Compass Partners, shows that 36.2 million women actively participate in the blogsophere every week, with 15.1 million publishing and 21.1 million reading and commenting.
Filed under: Blogroll, Consumer, Women
December 21, 2007 • 1:00 pm
Customer reviews are a ripe area for brick-and-mortar retailers. They have proven to be effective sales tools at Amazon.com, eBay and other big sites. Consumers say the testimonials reassure them when buying. It is one of a number of strategies that retailers are borrowing from the Internet these days.
New Marketing Style: Clicks and Mortar – WSJ.com
Among the new features that stores are trotting out this year to help shoppers decide what to buy: testimonials from other customers.
Taking a page from the e-commerce world, companies including Cabela’s and Staples are featuring endorsements from shoppers in their product displays. People who visit one of Cabela’s 26 stores can see a sign for a Texsport combination fan and light. The display includes a “five-star” consumer rating and a July 16 review from AlanK of Kansas City, Mo., who writes: “As someone who does a lot of summertime tent camping, I can’t begin to tell [you] how valuable this little combo is. I hang it over my cot every night and I have a bright reading light and a cool breeze to go with it.”
Filed under: Blogroll, Consumer, content, interactive, Internet, Media, trends, websites, WOM
November 6, 2007 • 10:25 am
An analysis of 88 major papers showed that in the last two years,
about half had seen no significant change in combined print and online
readership, or showed an increase, said Bob Cohen, president and chief
executive officer of Scarborough.
The industry also hopes that
the new readership figures will make an impression on advertisers, who
have broken with historical patterns by retreating from newspapers
despite an expanding economy. Executives noted that newspaper Web sites
— unlike their print counterparts — drew a lot of young adults, who are
sought by advertisers.
More Readers Trading Newspapers for Web Sites – New York Times
THE circulation declines of American newspapers continued over the spring and summer, as sales across the industry fell almost 3 percent compared with the year before, according to figures released yesterday.
The drop, reported by the Audit Bureau of Circulations,
reflects the growing shift of readers to the Internet, where newspaper
readership has climbed, and also a strategy by many major papers to
shed unprofitable or marginally profitable print circulation.
the nation’s largest newspapers, only a handful held their own or
registered slight increases in overall paid circulation for the period
from April 1 to Sept. 30: USA Today, The Philadelphia Inquirer, The
Houston Chronicle and The St. Petersburg Times. Most papers showed
significant declines, both weekday and Sunday.
Filed under: advertising, Blogroll, Consumer, Internet
October 4, 2007 • 9:01 am
As celebrities and star athletes take to blogging, the public gets more than their canned answers and the products they endorse get more trouble than they bargained for. While celebrities and athletes can sell product, it can turn into a PR nightmare if the endorser doesn’t truly believe in the product. Some are referring to it as the “foot-in-mouth” epidemic.
Companies Try to Score With Athletes Who Blog – WSJ.com
Last month executives at shoemaker Adidas AG got a shock when they read the latest blog entry from their star endorser, pro basketball player Gilbert Arenas. He had seen the design of his second Adidas signature shoe — which had yet to be revealed to the public — and he wasn’t impressed.
“I’m sitting there looking at the shoe like ‘I hope you guys aren’t serious. Because I’m not going to wear this shoe. … Nobody is going to wear this shoe,” said the blog post from the Washington Wizards guard. He said parts of it reminded him of a “ballerina.”
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Filed under: Blogroll, Branded Entertainment, sports
August 29, 2007 • 8:12 am
Blog – has become a common word among Internet users. Most people seem to understand what it is, but may not grasp the breadth of it’s use. Some people will read the blogs of their friends and family who are far away or traveling to keep up with their everyday lives, but blogging is also becoming true journalism in its own right. In many cases, blogs have become the only way in which some people get their news. New research from Marketing Daily takes a look at who knows about blogs and how Americans are using them.
MediaPost Publications – 8 Of 10 Americans Know About Blogs; Half Visit Them Regularly – 08/29/2007
According to an exclusive Marketing Daily study, eight out of 10 Americans know what “blog” means, and almost half have visited the blogosphere–some as often as daily.
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Filed under: Blogroll, Consumer, Internet, Media