Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Smucker gets green light on Folgers

Smucker gets green light on Folgers – Business Courier of Cincinnati:

The J.M. Smucker Co. has won federal clearance to purchase the Folgers coffee business from Procter & Gamble Co., in a $3 billion tax-free stock deal.


Filed under: Client Interest, coffee, Smucker

Starbucks Intros Two Hours Of Free WiFi In Rewards

Those who join by July 14 will receive a complimentary beverage of their
choice, and all members can now enjoy up to two consecutive hours of
complimentary AT&T Wi-Fi daily in company-operated U.S. stores. This new
benefit joins other money saving offers, including syrup and milk options,
refills on the house and a tall beverage free with the purchase of a pound of
whole beans.


MediaPost Publications – Starbucks Intros Two Hours Of Free WiFi In Rewards – 06/10/2008
Looking to give consumers something extra, Starbucks this month is launching its first rewards program, backed by a POS marketing campaign that includes in-store signage, barista interaction with customers, and traditional PR and media outreach as well as messaging on store receipts.

Filed under: coffee, Consumer

Starbucks May Push Loyalty Card After Losing Patrons

Starbucks is considering implementing a loyalty card to keep frequent customers coming back for more.

~A Exclusive
March 18 (Bloomberg) — Starbucks Corp. Chief Executive Officer Howard Schultz may introduce a plan for a loyalty program to stanch declining U.S. sales at a shareholders meeting tomorrow.

Schultz will probably offer free coffees or discounts to customers using prepaid Starbucks Cards to entice the chain’s most frequent customers to visit more and avoid competitors led by McDonald’s Corp., said Joseph Buckley, an analyst at Bear Stearns & Co. who recommends holding the stock.

Filed under: coffee, Consumer

Overhaul, Make It a Venti

After more than a decade of sensational buzz, Starbucks is struggling
nationwide as it faces slowing sales growth and increased competition.


Overhaul, Make It a Venti – New York Times
KANSAS CITY, Mo.—When a Starbucks moved in next door, the coffee fanatics who run the Broadway Cafe trembled. Sure, they roasted their own beans and served up handmade espresso drinks to a loyal clientele. But would it be enough to fight off a corporate behemoth?

That was nearly 10 years ago, and now the results are in: the Starbucks
is about to shut down. The store had a funereal air the other day as a
handful of loyal customers sipped beverages and jotted goodbye notes in
what amounted to a book of condolences.

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Filed under: coffee, Consumer


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