Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Spendy Co-Eds: Digitally-Engaged, Socially Responsible

Spendy Co-Eds: Digitally-Engaged, Socially Responsible – MarketingVOX

A record-level 13.6 million college students (age 18-30) will soon
arrive on campus and account for a record $237 billion in spending this
year — up 20 percent from ’07, according to Alloy Media + Marketing’s 8th annual College Explorer study, powered by Harris Interactive

Filed under: college students, Consumer, digital, Gen Y, social responsibility, students, Young Adults

Study: Skinny Women Better for Bottom Line

Study: Skinny Women Better for Bottom Line – Advertising Age – News

Women who view ads featuring thin models are likely to come away with both a positive impression of the product being marketed and negative feelings about themselves, according to a study of 194 college-aged women. “The really interesting result we’re seeing across multiple studies is that these thin models make women feel bad, but they like it,” said a Villanova business professor.

Filed under: advertising, college students, health, Media, Women

Bar Code Sales Tool Is Failing Campus Test

In parts of Asia and Europe, marketers have been using bar code
technology to help sell things to people on their cellphones. In the
United States the technique doesn’t appear ready for widespread use.

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Bar Code Sales Tool Is Failing Campus Test – New York Times
IN parts of Asia and Europe, marketers have been using bar code technology to help sell things to people on their cellphones. A consumer can point a phone at something intriguing that bears a signature black-and-white square, then get information about a product or service or an offer to purchase it.

In the United States, the spread of this technology has been slow, in
part because cellphones here are not equipped with the necessary
software. There have been a few small-scale tests, but judging from the
experience of one under way at Case Western Reserve University in
Cleveland, the technique is nowhere near ready for widespread use.

Filed under: college students, Consumer, coupons, Gen Y, Mobile

Unconventional Marketing Reaches Video-Game College Tour

The marketing campaign for the tour runs the gamut from colorful chalk drawings
on campus sidewalks in front of the student union and fliers posted on
buildings, to online banner ads and 30-second television spots running on local
cable networks – a good way to engage the target audience.

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MediaPost Publications – Unconventional Marketing Reaches Video-Game College Tour – 03/31/2008
IT NEVER FAILS. VIDEO GAMES attract college kids. So when Best Buy and Motorola reached out to educated 18- to-24-year-olds, the companies opened their wallets to sponsor the video game spring tour G3: Games, Gear and Gadgets that kicks off today.

Video-game tour organizer Game U planned the marketing campaign for the tour, which runs the gamut from colorful chalk drawings on campus sidewalks in front of the student union and fliers posted on buildings to online banner ads and 30-second television spots running on local cable networks. Tour director and event organizer Robin Davis says, “I typically hire a street team, but sometimes students take the marketing and promotions into their own hands.”

Filed under: college students, Consumer, digital, experiential, Games, Gaming, Gen Y, Young Adults

Storming the Campuses

GXC – a strategy game played by hundreds and thousands of Ivy League college students at once – is a game that is enhancing online interactions between these highly intelligent young adults.
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Storming the Campuses – New York Times

Eleven thousand Ivy League students and alumni have played out these scenarios as part of an online computer game called GoCrossCampus, or GXC. The game, a riff on classic territorial-conquest board games like Risk, may be the next Internet phenomenon to emerge from the computers of college students.

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Filed under: college students, Games, Gaming, Gen Y, Internet, Virtual Worlds, Young Adults

College students seeing green as the way to go – USATODAY.com

College students are attempting to tackle global warming. About 2000 schools are taking part in teach-ins on climate.
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College students seeing green as the way to go – USATODAY.com

A youthquake of activism is hitting college campuses as students — armed with cellphones, lots of contacts and political savvy — tackle global warming.

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Filed under: college students, eco-friendly, environment

What College Students Look For In Advertising: Honesty

From YPulse.com…

What College Students Look For In Advertising: Honesty

Ypulse College Mashup research sponsor Survey U just completed a batch of research on college students that they will be presenting this Friday. One of the series of questions they asked students was about what they look for in advertising — they asked them to rank which of the following characteristics were “extremely important” to “not important at all” with a couple of rankings in between. Here’s what they found in the order of what’s most important…

Be truthful
60 percent said extremely important
30 percent said somewhat important
7 percent said important nor unimportant
2 percent said not very important
2 percent said not important at all

Show the functionality
41 percent said extremely important
43 percent said somewhat important
11 percent said important nor unimportant
3 percent said not very important
2 percent said not important at all

Show me the value
38 percent said extremely important
43 percent said somewhat important
13 percent said important nor unimportant
3 percent said not very important
3 percent said not important at all

Be current
30 percent said extremely important
49 percent said somewhat important
14 percent said important nor unimportant
4 percent said not very important
3 percent said not important at all

Be funny
32 percent said extremely important
46 percent said somewhat important
16 percent said important nor unimportant
3 percent said not very important
3 percent said not important at all

Speak to me in my own language
35 percent said extremely important
38 percent said somewhat important
19 percent said important nor unimportant
5 percent said not very important
4 percent said n o t important at all

Be cutting edge
20 percent said extremely important
43 percent said somewhat important
26 percent said important nor unimportant
6 percent said not very important
5 percent said not important at all

Be stylish
15 percent said extremely important
42 percent said somewhat important
27 percent said important nor unimportant
10 percent said not very important
6 percent said not important at all

Exude cool
8 percent said extremely important
26 percent said somewhat important
42 percent said important nor unimportant
15 percent said not very important
8 percent said not important at all

Filed under: advertising, college students

Generation Me vs. You Revisited

New research challenges the notion that young Americans are the most self-absorbed.

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Generation Me vs. You Revisited – New York Times
IN each of the following pairs, respondents are asked to choose the statement with which they agree more:

a) “I have a natural talent for influencing people”

b) “I am not good at influencing people”

a) “I can read people like a book”

b) “People are sometimes hard to understand”

a) “I am going to be a great person”

b) “I hope I am going to be successful”

These
are some of the 40 questions on a popular version of the Narcissistic
Personality Inventory. It may seem like a just-for-kicks quiz on par
with “Which Superhero Are You?” but the test is commonly used by social
scientists to measure narcissistic personality traits. (Choosing the
first statement in any of the above pairings would be scored as
narcissistic.)

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Filed under: college students, Consumer, Gen Y

My Network, My Cause

The Internet is truly a great thing when it can connect like-minded people with common interests, drive and desires. We have seen report after report claiming that young people today are concerned about major issues such as human rights and the environment. These tech-savvy college grads are finding each other online through social networks. They are connecting and making things happen to raise awareness and funds for the causes they have heart for.
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My Network, My Cause – New York Times

IN 2003, as Howard Dean’s presidential bid surged, the Internet was hailed as a decisive new factor in electoral politics. In 2007, the explosive growth of online social networks seems poised to drive a similar upheaval in the world of philanthropy.

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Filed under: college students, interactive, Internet, social networking, social responsibility, Young Adults

Working for the Earth: Green Companies and Green Jobs Attract Employees

New college grads have a lot of ambition and want to make a difference in the world. They want jobs that are environmentally friendly, and they want to work for companies that are good corporate citizens. In response to a growing need for a resource to find green jobs, Monster is launching a new site called GreenCareers.com. The site has been created in partnership with two environmental non-profits.
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GreenBiz News | Working for the Earth: Green Companies and Green Jobs Attract Employees

College graduates are looking for more than just a first job or an internship. They are looking to work for businesses that help the environment, according to a survey conducted by MonsterTRAK. Results from the survey show that a surprising percentage of young workers want employment with a green company: 80 percent of those surveyed said they are interested in a job that has a positive impact on the environment and a whopping 92 percent would chose working for an environmentally friendly company.

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Filed under: college students, eco-friendly, environment, Gen Y

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