Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Number of ‘Cyberchondriacs’ — Online Health Info Seekers — Levels Off

Number of ‘Cyberchondriacs’ — Online Health Info Seekers — Levels Off – MarketingVOX

Some 150 million people have gone online to obtain healthcare
information – 66 percent of all adults, and 81 percent of those who are
online – but that 2008 number is down from 2007’s 160 million, according to an annual Harris Poll of people whom Harris labels “cyberchondriacs,” MarketingCharts writes.


Filed under: content, health, Internet, websites

Blogging’s Glass Ceiling

Blogging’s Glass Ceiling –

Last weekend, about a thousand bloggers, almost all without the Y chromosome, attended the annual BlogHer conference, which began in 2005 to help female bloggers gain exposure. It has since evolved into a corporate-sponsored Oprah-inflected version of a ’60s consciousness-raising group.

Filed under: Blogroll, content, Media, Moms, Women

A Means for Publishers to Put a Newspaper in Your Pocket

A Means for Publishers to Put a Newspaper in Your Pocket –

Verve Wireless believes it can save the dying local newspaper by making it mobile. It offers publishers the technology to create Web sites for cellphones. The company, based in Encinitas, Calif., already provides mobile versions of 4,000 newspapers from 140 publishers, including Freedom Communications, the McClatchy Company and The New York Times Company’s Regional Media Group. The Associated Press, its biggest customer, is betting that Verve has the solution to the nagging problem of dwindling print readership. It led a $3 million round of financing in Verve, a rare investment for the news organization.

Filed under: content, digital, Media, Newspapers

WWE Paves Virtual ‘Road to Wrestlemania’

WWE is getting in on the social networking phenomenon on the virtual world Habbo. This is a big step for WWE in developing its digital footprint. They know that the only way to remain a relevant brand in today’s highly technological world, they must  expand beyond live shows and TV.

WWE Paves Virtual ‘Road to Wrestlemania’

NEW YORK In an effort to generate excitement among teens and tweens, World Wrestling Entertainment is taking its Road to Wrestlemania XXIV to the virtual world of Habbo, a social networking site aimed at teenagers.

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Filed under: content, Internet, kids, social networking, Teens, TV, Tweens, Virtual Worlds

More takeout orderers are all thumbs

Calling in a take-out order may soon be a thing of the past. Many fast food and quick serve restaurants are testing or utilizing text message ordering.


More takeout orderers are all thumbs –
Big restaurant chains are rushing into what could be the future of takeout and delivery food: text ordering.

Leading the way are the pizza giants. Papa John’s (PZZA) is airing national TV spots to promote the text ordering that it launched in November. Domino’s (DPZ) has offered mobile ordering — which requires cellphone Web access — since July. Pizza Hut is about to start promoting both text and mobile ordering.

Filed under: Consumer, content, digital, food, Internet, Mobile, texting, trends

Ad Houses Will Need to Be More Nimble

This article talks about how clients are demanding more and better use of consumer data, specifically when it comes to advertising on the Web.


Ad Houses Will Need to Be More Nimble –
The Web’s emergence is forcing ad executives to succumb to marketers’ demands that agencies reinvent how ads are created, and forgo their TV-centric approach. Clients are even calling for changes in the way ad firms are structured. But until now, few advertisers have spent more than 5% to 10% of their marketing budgets online. With the growth of online video and social networking, ad experts expect that percentage to jump significantly this year.

Softness in the economy also will likely drive more money to the
Internet, which can be cheaper than other media and has a reach that is
easier to measure, which is attractive to advertisers in slower times.
Merrill Lynch predicts overall ad spending in the U.S. for 2008 will
grow 2.3%, while the portion of that spending on the Web will increase
18%. Publicis Groupe’s ZenithOptimedia says it expects the amount spent
on Internet advertising to overtake spending on radio in 2008, and
spending on magazines in 2010.

Filed under: advertising, Consumer, content, digital, Internet, social networking, Video, viral, VOD, websites

Web Playgrounds of the Very Young

In all, eMarketer estimates that 20 million children will be part of a virtual
world by 2011, up from 8.2 million today. Disney, for example, plans to follow
Club Penguin’s success with virtual worlds for “Pirates of the Caribbean” and

“Get ready for a total inundation” of kiddie-oriented virtual worlds, says
eMarketer analyst Debra Aho Williamson. Webkinz, Club Penguin and the like have
been a smashing success where adult-oriented counterparts Second Life and have not. According to comScore, Disney-owned Club Penguin attracts
seven times the traffic of Second Life. Webkinz, a site where children create
and care for virtual stuffed animals, has seen its traffic soar 342 percent in
the last year.


Web Playgrounds of the Very Young – New York Times
LOS ANGELES — Forget Second Life. The real virtual world gold rush centers on the grammar-school set.

Trying to duplicate the success of blockbuster Web sites like Club
Penguin and Webkinz, children’s entertainment companies are greatly
accelerating efforts to build virtual worlds for children. Media
conglomerates in particular think these sites — part online
role-playing game and part social scene — can deliver quick growth,
help keep movie franchises alive and instill brand loyalty in a
generation of new customers.

Filed under: advertising, Branded Entertainment, Consumer, content, Games, Gaming, Gen Y, kids, trends, Tweens, widgets

The Joy of Cyber-Cooking

Food sites are hugely popular on the Web. Fueling the growth are social networking tools that let home cooks share recipes, tips and comments.


The Joy of Cyber-Cooking
Bonnie Bucqueroux is the Internet’s own iron chef. Doubt it? Just watch the woman cook a Christmas turducken.

Ms. Bucqueroux, (pronounced “buck-a-roo” she says), wrestles with the meaty monstrosity in a homemade video on, Condé Nast’s online site for foodies. In the seven-and-a-half minute short video, Bucqueroux talks viewers through the proper preparation techniques to cook a deboned turkey filled with a deboned duck crammed, in turn, with a large-breasted chicken (deboned, of course). “It’s enough to make the PETA people cringe,” says Bucqueroux, a vegetarian who often cooks for her carnivorous extended family during the holidays.

Filed under: Consumer, content, experiential, food, interactive, Internet, social networking, technology, trends, Video, VOD, widgets, youtube

Hispanic Consumers More Receptive To E-mail Marketing

Marketers are beginning to pay heed, with more offering Spanish-language options
on their Web sites and in other communications. But most of these are verbatim
translations of the English versions. Forward-thinking marketers may want to
consider new communications targeted specifically to Hispanics.


MediaPost Publications – Hispanic Consumers More Receptive To E-mail Marketing – 12/26/2007
HISPANICS WELCOME E-MAIL COMMUNICATION FROM companies they know up to 11 times a month, while non-Hispanic consumers tolerate such e-mails only up to 7.4 times a month, according to new research from Mintel Comperemedia.

“This population is certainly more receptive to marketing and offers,” says Carmen Curran, senior e-mail analyst at Chicago-based Mintel Comperemedia. Hispanics tend to spend more time online while at home than the general population (9.2 hours per week versus 8.5 hours), so receiving information and offers through e-mail makes sense to them, she says.

Filed under: Consumer, content, digital, email, Hispanics, Internet

BMW Launches Site That Welcomes Consumer Input

BMW has set up an interactive Web site where consumers will be able to talk to each other and leave
reviews, ratings and comments. BMW hopes it will be an online
community of enthusiasts, as well as a 360-degree marketing kiosk for
configuring, ordering, buying, and servicing BMW cars.


MediaPost Publications – BMW Launches Site That Welcomes Consumer Input – 12/24/2007
THERE MAY BE 12 DAYS of Christmas and 50 ways to leave your lover, but there are 130 million ways to reconfigure a BMW. The company’s North American arm has launched a new consumer Web site that lets consumers configure a vehicle in highly specific ways. The site also has features that seem more like social-networking sites, with areas that allow consumers to upload videos. The site will also be linked to BMW Assist–which is an in-vehicle telematics and assistance program like GM’s OnStar–and Financial Services.

Filed under: Branded Entertainment, Consumer, content, digital, interactive, Internet, Media, social networking, websites


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