Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Majority of Consumers Using More Coupons

Majority of Consumers Using More Coupons

Bad news for trees, good news for business.

A new study finds that 72% of consumers are using more coupons than
they did six months ago. Three-quarters of those respondents
claimed the economy made them do it.

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Filed under: Consumer, coupons, economy

Survey: Online Coupon Usage Up 39% Since 2005

MediaPost Publications – Survey: Online Coupon Usage Up 39% Since 2005 – 07/31/2008

The number of American adults using online coupons rose by 39%, to 36 million, between 2005 and 2008, according to a new survey conducted by Simmons/Experian Research and Coupons, Inc. Online users account for nearly one-quarter (24%) of the total 148 million consumers who use coupons, compared to 22% market penetration as of last year.

Filed under: coupons, economy, Internet

The Coupon’s New Life Online

Consumed – Silicon Clips – The Coupon’s New Life Online – NYTimes.com

Coupon redemption has been falling steadily for more than a decade — until, it turns out, relatively recently. Of course, it’s the sluggish economy that’s inspiring this return to thriftiness — along with a newer digital iteration of coupon culture.

Filed under: Consumer, coupons, CPG, digital, economy, Internet, technology

Use Of Internet Coupons Up 83%

MediaPost Publications – Use Of Internet Coupons Up 83%, Firm Says – 07/18/2008

Use Of Internet Coupons Up 83%, Firm Says

Internet coupons are of increasing interest to consumers, according to a recent analysis by consumer and media measurement firm Scarborough Research. Eleven percent of households currently obtain coupons via the Internet, and this has increased 83% since 2005.

Filed under: coupons

Two-thirds of Shoppers Plan ore Coupon Use

Not surprisingly, more people are planning to use coupons moving forward.

~A

Research Brief » Blog Archive » Two-Thirds of Shoppers Plan More Coupon Use
In a recent ICOM survey of U.S. Shoppers, selected from a 40,000 HH database, 67% said they are much more likely, or somewhat more likely, to use coupons during a recession. The breakdown was 45% percent much more likely and 22% percent somewhat more likely. Over the past ten years, the average coupon redemption rate has declined to less than 1.0 percent from a level of 1.6 percent across all U.S. coupons distributed, says the report.

Filed under: Consumer, coupons, economy

Bar Code Sales Tool Is Failing Campus Test

In parts of Asia and Europe, marketers have been using bar code
technology to help sell things to people on their cellphones. In the
United States the technique doesn’t appear ready for widespread use.

~A

Bar Code Sales Tool Is Failing Campus Test – New York Times
IN parts of Asia and Europe, marketers have been using bar code technology to help sell things to people on their cellphones. A consumer can point a phone at something intriguing that bears a signature black-and-white square, then get information about a product or service or an offer to purchase it.

In the United States, the spread of this technology has been slow, in
part because cellphones here are not equipped with the necessary
software. There have been a few small-scale tests, but judging from the
experience of one under way at Case Western Reserve University in
Cleveland, the technique is nowhere near ready for widespread use.

Filed under: college students, Consumer, coupons, Gen Y, Mobile

Grocers Tout ‘Sales’ Even as Prices Climb

Demand and bad weather is raising the costs for must-haves on food items.

~A

Grocers Tout ‘Sales’ Even as Prices Climb – WSJ.com
With food costs soaring and the economy slowing, the nation’s supermarkets are touting their discounts even as they jack up the price of most items.

Consumers are being whipsawed by the powerful
marketing pitch of buy-one-get-one-free offers for nonessential items
at a time when they’re paying more for must-haves. The average price of
a dozen large eggs in February was $2.17, up 24% from the year before,
while a gallon of whole milk rose 26% to $3.87 compared with February
2007.

Rising demand for meat and dairy products in emerging
overseas markets, increased use of grains for alternative fuels, and
bad weather in some parts of the world have pushed up the price of
every commodity from corn to coffee. That, in turn, led to the biggest
jump in food prices in 17 years in 2007. In February, U.S. prices for
groceries continued higher, rising 5.1% from February 2007, according
to the Bureau of Labor Statistics.

Filed under: coupons, economy, food

Online Coupons Tied To Loyalty Cards Raise Privacy Concerns

The Kroger Co. becomes the first to sign up for AOL’s Shortcuts. The grocery
chain will offer the service at 2,481 stores, such as Kroger, Ralphs, King
Soopers and Fry’s, in 31 states across the country. General Mills signed on to
offer coupons for Cheerios, Green Giant and Yoplait beginning today.
Kimberly-Clark and Kraft will begin offering discounts on items by the end of
the month.

~A

MediaPost Publications – Online Coupons Tied To Loyalty Cards Raise Privacy Concerns – 03/13/2008
AOL EXPECTS TO ANNOUNCE TODAY a free consumer service that ties online coupons to loyalty cards, and privacy experts are less than pleased. However, supporters say that while the cards record purchases and shopping habits, the technology helps marketers focus campaigns on products that shoppers really need.

The Kroger Co. becomes the first to sign up for AOL’s Shortcuts. The grocery chain will offer the service at 2,481 stores–such as Kroger, Ralphs, King Soopers and Fry’s–in 31 states across the country. General Mills signed on to offer coupons for Cheerios, Green Giant and Yoplait beginning today. Kimberly-Clark and Kraft will begin offering discounts on items by the end of the month.

Filed under: coupons, Internet, websites

Grocery Coupons Go Digital

There have been quite a few articles recently in regard to digital coupons. Grocery stores want to allow consumers to load online coupons onto their loyalty cards. I my opinion, a much easier way to use those coupons – which I always seem to forget when hitting up the grocery store.
C.

Grocery Coupons Go Digital

Supermarket chains are trying out paperless, or digital, coupons, to help the thrifty-minded save time while saving money. Shoppers load the online discounts onto their store loyalty cards, receiving the credit at the checkout.

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Filed under: advertising, coupons, digital

Stores offer digital coupons

In a move that could increase coupon use by attracting shoppers who don’t bother
with paper coupons, supermarket chains around the country are testing online
digital coupons that shoppers load onto their store loyalty cards, receiving the
credit at checkout.

~A

The Enquirer – Stores offer digital coupons
Some coupon users are clicking instead of clipping these days to get their grocery discounts.

Supermarket chains are trying out paperless, or digital, coupons, to help the thrifty-minded save time while saving money. Shoppers load the online discounts onto their store loyalty cards, receiving the credit at the checkout.

“You don’t have to waste your time going through all those little pieces of paper in your purse,” said Carol Hoffman, a Covington woman who’s been using digital coupons on her Kroger card.

Filed under: Consumer, coupons, digital, trends

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